When listing your home for sale, I’m guessing that your top two concerns are going to be 1) that it sells for the highest price and 2) in the shortest amount of time possible. I’m also guessing you’ll want to know how to do this.
Well, let me tell you…
In order to sell your home for the highest price possible and in the least amount of time (meaning less showings, less cleaning, less inconvenience to you), you’re going to need to create the most demand possible when it goes up for sale, with the help of a great Real Estate Agent.
Here is my 4 part plan that will help your home get the maximum exposure and create the most demand right away!
ONE: Focus on Selling a Lifestyle – You’re not just selling a home, you’re selling a lifestyle. This means you’ll want to think beyond square footage and room sizes and determine how to best highlight the features of your home that will show the lifestyle someone can expect to have if they live there.
Ask yourself questions such as what feature did you love most about your home when you bought it and which room do you spend the most time in. Share these answers with your Real Estate Agent so they can market a lifestyle, not just the house.
Here’s an example, If I were trying to sell your Meridian Kessler home fast, I would do everything I could to sell the Meridian Kessler lifestyle by highlighting the unique 1920’s features and the modern updates. I’d also highlight the neighborhood feel you get by having a front porch.
TWO: Prep to Sell – Whether it’s staging the home or purging or painting, this step is is crucial in attracting the most buyers and generating the most interest in your home when it’s for sale.
To get started, depersonalize and declutter first so potential buyers can more easily picture themselves living in the home rather than feeling like they’re in someone else’s home. Make sure to appeal to today’s buyers with neutral paint and talk with your agent about what updates or small changes will make the biggest impact to attract what most buyers are looking for these days.
THREE: Have a Pricing Strategy – If you want to attract the most buyers as soon as that for sale sign goes up, it’s important to have a pricing strategy in place. Many sellers believe they should list their home slightly higher than what they hope it sells for but the problem is that can hurt your chances of attracting not only the most buyers but also the right buyer.
The risk with pricing your home over the comps is that you can decrease the number of interested buyers right when you list which can increase the length of time your home sits on the market and ultimately decrease your final sale price (which means less money in your pocket). No bueno.
What you feel your home is worth on paper might not necessarily match what the market is saying your home is worth – and this can go both ways. The market can drive our sale price higher or lower. The current market and buyers are going to determine the value of your home. Make sure you’re looking at market trends, other homes that have recently sold and be realistic.
Here’s where a great Realtor comes in, I’ll provide you with all the data you need to make an informed choice on how best to price your property.
FOUR – Marketing– How we market your property is so important and I don’t mean we just throw it up on the MLS and wait. We want as many eyes on your listing as possible but I can’t give away all my secrets. If you’re ready to list your property and want help, give me a call or shoot me an email.
(317)506-2969 or firstname.lastname@example.org